But you can get into the media for free. In short, there are four main areas to focus on:
- Respond to journalist’s requests
- Offer your materials to media editors
- Self-publish your content on blogging and social media platforms
- Participate in public events that have media coverage.
Let's look at some of the main ways to promote a startup for free within these areas, and also look at practical tips for using them. After all, the devil is in the details.