Focus groups are one of the most effective methods of qualitative marketing research. A focus group will help you identify the strengths and weaknesses of your product.
Quick Feedback
You will receive the widest possible range of opinions and responses about your product.
New Ideas
In the process of testing a product, users help to look at it in a new way.
Video Report
The process is filmed from two angles. You will be able to study the actions and emotions of the respondents.
WHOM IS IT FOR
We organize focus group research for developers of IT products and services.
Digital Managers
Team Leaders
Developers
Marketing Specialists
UX Analysts
WHAT ARE YOU GETTING
A focus group is a quick study that allows you to draw conclusions about the qualities of your product. This study will help you to:
- Evaluate consumer behavior
- Study customer preferences and perception of the product and brand in comparison with competitors
- Test advertising concepts, materials, packaging
- Increase conversion
- Increase sales, reduce customer churn
- Increase customer LTV and loyalty, as well as NPS and product virality
- Save money on development
HOW THE RESEARCH IS DONE
Determining the objectives of the research and writing a scenario for the respondents.
STEP 1
Finding respondents. The optimal number of participants is 8-12 people.
STEP 2
Filming the process from two angles: the face of the person who is testing the product, and the product itself, for example, a mobile phone screen with the app displayed.
STEP 3
Analysis of collected data.
STEP 4
SHOWREEL
A diverse target audience, variety of tools, tested products, markets, detailed filming and analysis are all necessary parts of successful research.
OUR PLANS
STANDARD
from $1200
STARTER
from $800
INDIVIDUAL
from $1600
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